Terms and Conditions
All information, content, messages, guidance and responses provided through this website and by Home Dental Centre Limited (hereinafter referred to as "the Company" or "we") via the website, online appointment system, online forms, chat tools, instant messaging platforms, social media messages, email, telephone, SMS and any other electronic or communication channels currently in use or to be used in the future, are provided for general information, enquiry, appointment booking, administrative communication, patient service support and educational reference purposes only. Nothing contained herein shall constitute individual medical advice, diagnosis, prescription, treatment plan or guarantee of outcome, nor shall it be a substitute for the professional opinion of a dentist or other qualified healthcare professional. Any person experiencing dental, oral or other bodily discomfort, pain, swelling, trauma, bleeding, infection, fever, emergency or other health concern should seek the advice of a qualified healthcare professional or attend in person without delay, and must not postpone necessary treatment.
In accordance with the professional codes and relevant guidelines issued from time to time by the Dental Council of Hong Kong, the Company may only provide on this website and through related channels basic information concerning the Company, dental services, treatment procedures, oral health education, general information and contact details, so as to assist the public in making informed decisions when seeking dental services. The Company will not, whether expressly or by implication, represent on this website or in any general electronic content that the Company possesses any exclusive, guaranteed, absolutely superior or specially efficacious technology, method, procedure or outcome. All treatments, procedures and services may produce different results, limitations and risks depending upon the individual patient's circumstances, medical history, risk factors, level of cooperation and other conditions, and whether any treatment is appropriate for any particular person shall be assessed professionally by a qualified dentist in accordance with the actual circumstances.
The Company has taken reasonable steps to ensure that the information contained on this website and through related electronic channels was reasonable, accurate and appropriate at the time of publication; however, the Company makes no express or implied representation, warranty or undertaking as to the truthfulness, completeness, accuracy, currency, availability, applicability, security, continuity or error-free nature of any information, content, message or response. The website and related electronic content may be updated, modified, suspended, restricted or removed at any time without prior notice. Certain general enquiries, appointment bookings, administrative messages, educational information or patient service messages may be handled with the assistance of systems, platforms or technological tools authorised by the Company; where matters are clinical, urgent, complex, or involve complaints, disputes or other matters requiring professional judgement, the Company may, as appropriate, arrange for such matters to be followed up by staff, dentists or other suitable personnel.
Use of this website, the Company's appointment system or any electronic channel to communicate with the Company does not of itself constitute a dentist-patient relationship, nor does it represent that the Company owes any continuing obligation to follow up with any enquirer. The Company reserves the right to determine at its discretion whether to provide, continue, arrange or terminate any enquiry, appointment, service, response or communication arrangement. Should you rely upon any information, content, message or response contained on this website or through any electronic channel in taking any action, making any judgement, causing any delay, reaching any decision or making any arrangement, you shall bear the associated risks and liabilities entirely at your own risk.
To the fullest extent permitted by law, the Company shall not be liable for any loss, damage, cost, claim or liability, whether direct or indirect, arising from the use, inability to use, delayed use, reliance upon, misuse or improper use of this website, the online appointment system, chat tools, instant messaging platforms, social media messages, electronic communication channels or the information, content, messages or functions contained therein, including without limitation any loss of business, loss of revenue, loss of data, delay, loss of profit, indirect loss or consequential loss.
Save for personal, non-commercial and lawful use, all text, images, photographs, videos, recordings, designs, layouts, graphics, logos, button icons, interfaces, trade marks, service marks, trade names, software, programme codes, data, documents and other content on this website and contained therein are the property of the Company or the relevant rights holders, and are protected by copyright, trade marks and other intellectual property rights under the laws of Hong Kong and other applicable laws. No person may reproduce, modify, edit, extract, distribute, transmit, display, publish, sell, license, reverse engineer, re-use or otherwise use, in whole or in part, this website or any of its content without the prior written consent of the Company.
Any links, interfaces or functions on this website or through the Company's related electronic channels to third-party platforms, payment services, appointment platforms, communication platforms, social media, external websites or other external services are provided for the convenience of users only. The Company accepts no responsibility for the content, performance, availability, stability, security arrangements, data processing or privacy policies of any third-party platform or service. You should independently review and accept the applicable terms and policies of any third-party platform or service before use.
The Company may at any time amend, update, supplement or replace these Terms and Conditions without prior notice. Any amendment shall take effect immediately upon publication on this website. Your continued use of this website, the Company's appointment system or other electronic channels shall constitute your acceptance of the Terms and Conditions in force at that time. In the event of any inconsistency between the Chinese and English versions of these Terms and Conditions, the Chinese version shall prevail.
Privacy Statement
Home Dental Centre Limited (hereinafter referred to as "the Company" or "we") values and is committed to protecting the personal data privacy of patients, website users, enquirers and other persons who contact the Company. This Privacy Statement applies to this website, the online appointment system, online forms, chat tools, instant messaging platforms, social media messages, telephone, SMS, email, customer service platforms, and any other online, offline, electronic or communication channels currently or in the future used by the Company. When you provide personal data to the Company, submit an enquiry, make an appointment, receive services, contact the Company or use any related function through any of the above channels, you confirm that you have been provided with this Privacy Statement.
1. Collection of Personal Data
1.1 For the purposes of handling enquiries, arranging and managing appointments, providing dental and related support services, identity verification, patient management, payment processing, administrative communication, service follow-up, quality monitoring, training, research, system administration, compliance and other purposes directly related thereto, the Company may collect your personal data, including but not limited to your name (in Chinese and/or English), contact telephone number, WhatsApp number, WeChat account, SMS number, address, email address, date of birth, identity document information, payment-related information, appointment information, medical history, oral and health information, images, photographs, audio recordings, video recordings, conversation records, service records and other information voluntarily provided by you.
1.2 You may provide information to the Company through this website, the online appointment system, chat tools, instant messaging platforms, social media messages, telephone, SMS, email, third-party appointment platforms, on-site registration forms or other channels. Where a third party makes an enquiry, booking, provides information or arranges services on your behalf, that third party should have obtained your appropriate authorisation or consent.
1.3 Where you receive or intend to receive dental services from the Company, the Company may, as required, request that you provide additional information, including medical history, oral health, health, payment and identity verification information, and may, to the extent permitted by applicable law and as necessary for the provision of services, obtain information directly related to the services from persons authorised by you, referring healthcare professionals, insurance companies, payment arrangement parties or other relevant persons.
1.4 You may choose not to provide certain personal data to the Company; however, where such data is necessary for handling enquiries, arranging appointments, verifying identity, providing services, processing payments, managing patients or complying with legal, regulatory, professional or internal requirements, the Company may be unable to provide you with all or part of its services, functions or assistance.
2. Use of Data
2.1 The Company will use your personal data for the purposes stated at the time of collection, or for purposes directly related thereto.
2.2 The Company may use your personal data for the following purposes, including but not limited to:
(a) responding to enquiries, and arranging, confirming, amending or cancelling appointments;
(b) providing dental, oral health and related support services;
(c) carrying out patient identification, registration, identity verification, records management and internal administration;
(d) sending appointment reminders, recall notifications, general pre- or post-treatment support messages, payment notifications, service notices, educational information, oral health information, patient care information and other messages relating to the Company's services or patient management;
(e) processing billing, payments, refunds, insurance, claims, financial and accounting matters;
(f) handling feedback, complaints, incidents, risk management, disputes, claims or legal proceedings;
(g) conducting internal training, quality control, audits, research, statistics, analysis, operational management, service improvement, system maintenance, security monitoring and compliance purposes; and
(h) purposes required, authorised or permitted by legal, regulatory, professional, law enforcement, judicial, government or other authorities.
2.3 To enhance efficiency, service quality and responsiveness, the Company may use managed information technology systems, automated tools, customer service platforms, chat tools, artificial intelligence or other technological tools to assist in handling general enquiries, appointments, administrative communications, educational information, patient service support and other appropriate purposes. The Company may, as appropriate, put in place human oversight, screening, referral and follow-up mechanisms.
2.4 To the extent permitted by applicable law, the Company may use de-identified, anonymised, aggregated or otherwise non-personally identifiable data for statistical, research, analytical, training, service development, operational management, quality improvement and related purposes.
2.5 To the extent permitted by and in compliance with applicable law, the Company may use your personal data to contact you regarding information relating to the Company, its affiliated companies, associated dentists, partner organisations, service providers, or matters relating to dental, oral health, medical, health management, patient support, membership arrangements, educational information, events, seminars, promotions, offers, benefits, value-added services, related products or services; provided that where such use constitutes direct marketing within the meaning of the Personal Data (Privacy) Ordinance, Cap. 486 of the Laws of Hong Kong, the Company will handle such matters in accordance with applicable legal requirements and, where applicable, obtain your consent separately.
2.6 The Company may send you information, messages, reminders, educational content or other communications related to the above purposes by telephone, SMS, WhatsApp, WeChat, chat tools, application messages, push notifications, email, post, social media messages or other electronic or communication channels currently or in the future in use.
3. Disclosure or Transfer of Data to Third Parties
3.1 For the purposes set out above, or for purposes directly related thereto, the Company may disclose, transfer or provide your personal data to the following persons or organisations:
(a) the Company's employees, dentists, healthcare, management, support or customer service personnel;
(b) the Company's affiliated companies, management companies, holding companies, subsidiaries, associated organisations or intra-group service providers;
(c) information technology, cloud, data storage, software, artificial intelligence, chat, instant messaging, customer service, appointment, payment, security, analytics, maintenance, audit or other technology service providers;
(d) referral, consultation, laboratory, imaging, medical, insurance, payment, administrative, legal, accounting, audit, compliance, advisory or other professional service providers;
(e) persons authorised by you, family members, guardians, agents, carers, payment arrangement parties or insurance-related persons; and
(f) persons or organisations required, authorised or permitted by legal, regulatory, professional, law enforcement, government, judicial or other competent authorities.
3.2 The Company will not sell your personal data to third parties for their independent direct marketing purposes without an appropriate legal basis, appropriate notice or your consent.
4. Direct Marketing
4.1 The Company will only use your personal data for direct marketing purposes in compliance with the requirements relating to direct marketing under the Personal Data (Privacy) Ordinance, Cap. 486 of the Laws of Hong Kong.
4.2 Subject to applicable legal requirements and upon obtaining your consent, the Company may use your name, contact telephone number, WhatsApp number, WeChat account, SMS number, email address and other contact information to send you information relating to dental services, oral health information, educational information, recall reminders, membership information, events, offers, promotions, benefits and other health- or service-related information concerning the Company, its affiliated companies, associated dentists, partner organisations or related service providers.
4.3 You may at any time request the Company to cease using your personal data for direct marketing purposes, and the Company will not charge any fee for complying with such a request.
5. Retention of Data
5.1 The Company will retain your personal data for such period as is necessary to fulfil the purposes for which it was collected, or as required to comply with applicable legal, regulatory, professional, tax, accounting, insurance, risk management, internal management, dispute handling, claims, audit and record-keeping requirements.
6. Data Security
6.1 The Company will take reasonably practicable steps to safeguard your personal data against unauthorised or accidental access, processing, erasure, loss or use, including but not limited to access controls, system management, vendor management, data classification, security measures and other appropriate technical and organisational arrangements.
6.2 Notwithstanding the foregoing, any data transmitted via the internet, mobile networks, electronic platforms or communication tools may involve a degree of risk, and the Company cannot guarantee the absolute security of any transmission, system or platform.
7. Access to and Correction of Personal Data
7.1 Pursuant to the Personal Data (Privacy) Ordinance, Cap. 486 of the Laws of Hong Kong, you have the right to request access to and correction of personal data held by the Company relating to you.
7.2 To make such a request, please contact the Company by email at: cs@homedentalhk.com.
7.3 The Company may charge a reasonable fee for a data access request in accordance with applicable law.
8. Transfer of Data Outside Hong Kong
8.1 For the purposes set out in this Privacy Statement, or for purposes directly related thereto, the Company may transfer, store, process or permit access to your personal data outside Hong Kong, including by service providers, cloud platforms, technical support providers, communication platforms or partners located outside Hong Kong.
8.2 The Company will take appropriate measures to safeguard such data in accordance with applicable law and reasonable commercial practice.
9. Updates to the Privacy Statement
9.1 The Company may update or amend this Privacy Statement from time to time and will publish the latest version on this website. The updated version shall take effect upon publication.
9.2 In the event of any inconsistency between the Chinese and English versions of this Privacy Statement, the Chinese version shall prevail.
